Designing for Designers, Mucho Pressure

The Project:
To develop a new website for a Scottsdale-based company called The Plus Group.
The Good News:
Their project seemed right up my alley. We had a great meeting, their goals were clearly convened and I walked away with some potentially workable ideas for how I could accomplish what they were looking to do.
The Bad News:
The Plus Group is an advertising agency, with a team of creative graphic designers, art directors and branding professionals. They were the type of folks who could rip apart a design from the inside-out and then win a debate with you over the type of serif you used in the headline font.

I was tasked with designing a design for designers. Argh…

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