Search Engine Optimization (SEO)

Your website may be the best in the industry, but ask yourself, is anyone able to find it?

Search engine optimization is both fundamental and essential to a successful website. Properly done, good SEO will bring new customers and business to your website and help your site rank higher than the sites of your competitors.

Done wrong or unethically, and bad SEO can get you penalized by Google, Yahoo and others – have a negative impact on your search engine rankings or even have your site removed completely from their index.

When choosing an SEO provider, it is important to be wary of companies that promise a #1 ranking on Google and it is also important to ask questions on the specific techniques they will uses to earn these high rankings. Old and unethical SEO practices such as buying link exchanges or posting duplicate content will not help your rankings – they will get you penalized.

We develop every site with search engine optimization in the forefront. That means starting from the basics – keyword research. Finding out which keywords are relevant to your business and which terms potential customers are searching for to find others like you in your market.

Once we know the keywords to target, we will make sure they can be found on your site and are tagged correctly in the code of your website – including all page titles and descriptions; heading and image alt tags and also in the site content itself.
Ultimately our goal will be to improve your site's SEO architecture and make it as easy as possible for search engine spiders to crawl and index your site’s content. There are many factors that go into having a successful architecture, such as page load speed, mobile accessibility and content authorship – but at the end of it all, you simply want to have a site that is as easy for search engine spiders to crawl and read from the inside as it is for your customers to browse from the outside.